Creative Mornings & CreativeGuild
CreativeMornings is a global breakfast lecture series serving local creative communities in over 180 cities. Started in 2008 by Tina Roth Eisenberg, she wanted an easy way for her New York creative community to come together, regularly. CreativeMornings events are free of charge and always will be.
The CreativeGuild is a membership-based online network for creative companies and individuals. The intention of the platform is to translate the CreativeMornings IRL community values to space online and create a more human experience.
Use the learnings from our Research Method class to find improvements to the Creative Guild area on the Creative Mornings website.
The onboarding and browsing experience is essential for the user to understand its value and decide to sign up and pay for the service.
To find users for our research, we shared on social media invites for a video interview in exchange for Creative Mornings tickets.
We set a few interviews with different users and following a script we guide them while collecting feedback from the website.
“Too much hassle here.”
“I don’t know what to do, maybe, they can add an option like me workingout in the field.”
“I feel like I'm turned down on this one.”
“Solopreneur is not extremely clear.”
"$8 is not very expensive, but it is very vague."
"Anyone can see the job boards without paying for it."
Our concept is to bring solutions for what is overlapping, disconnecting, and cumbersome on the website.
The Creative Guild is a big community with information about companies, jobs offers, and individuals that can connect. This whole network is inside the Creative Mornings website, and that can create difficulty for the user to understand the navigation.
We proposed to create the main page and a 'solid' and more visible navigation. On the left image below, the current navigation relies on tabs that are positioned under the de-header image. The redesign on the right proposes navigation on top creating a reading flow that can show the user where he is.
New sign up flow
The overlap between Creative Mornings and Creative Guild also creates confusion with the users when signing up for accounts. The first one is totally free and let you get tickets for the meeting. Although the other one also has a free option, the users should be more willing to make a paid one, but they are creating duplicates accounts.
We searched on all pages for the call-to-action links that can lead the user for the signup process.
The problem that we found is that there are different pages to sign up (Join and Sign Up) and they are not consistent through the website.
The idea is to direct the user to a single sign up page.
This creates good benefits for the company. First, the user flow is more clear and easy. Second, signing before choosing the plan gives the company information about the user that can be used if he/she abandons the process.
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